Packaging design for Subko, a specialty coffee and craft brand rooted in subcontinental culture, explored through a rich, tactile and storytelling-led visual language. The design moves away from conventional minimal coffee aesthetics, instead drawing from regional typography, print ephemera, and cultural references to create a bold, collectible identity. The packaging system uses box formats instead of standard coffee bags, layered with screen-printed labels, multiple scripts, and evolving colour codes that reflect origin and sourcing, turning each pack into a narrative of provenance and craft.